A New Direction


After World War II, the company took a different direction. 

From 1950 legislation in Britain made it impossible to continue to sell Invalid Port and to make claims regarding its therapeutic value. New brands were introduced to take its place, including the successful Croft Distinction. Under the leadership of Robin Reid, Croft’s energetic managing director from 1962 to 1990, the firm also diversified into other areas.

Croft Brandy was introduced in Portugal, becoming one of the most successful brandies in the market and in the 1970s Croft also extended its activities to Sherry.


Next: Return to family ownership >>